Here are some thoughts for mixing La Fee Absinthe….

Classic Absinthe Cocktails

Morning Glory Fizz

45ml Blended Scotch whiskey

15ml  LA FEE Absinthe

15ml Lime juice

10ml Lemon juice

2tsp Castor sugar

1 Egg white

Syphon selters or vichy water to top

Add all ingredients except syphon selters to your mixing glass. Dry shake (without ice) to emulsify egg white. Add cracked ice and shake briskly. Strain into a highball glass and top with sparkling water. Consume immediately.

Adapted from Harry Johnson’s New and Improved Bartender’s Manual, 1934 Revised Edition

Death in the Afternoon

15ml La Fée Absinthe Parisenne

Moet et Chandon Brut NV Champagne

Pour absinthe into a Champagne saucer. Top with Champagne.

Monkey Gland

45ml Dry Gin

45ml Orange juice

5ml Grenadine


Add all ingredients into a mixing glass. Shake with ice and strain into a chilled cocktail glass.

Adapted from Ted Haigh’s Vintage Spirits and Forgotten Cocktails, 2004 Edition

Tinkerbell’s Demise

30ml LA FEE BOHEMIAN Absinth

10ml Parfait Amour

15ml Rosemary gomme

30ml Lemon juice

Egg White

1cm Rosemary sprig

Press Rosemary leaves and Rosemary gomme in the base of a mixing glass. Add other ingredients and dry shake to emulsify egg white. Add ice and shake again. Double strain into a Champagne flute and garnish with a seamless maraschino cherry.

Geoff Fewell, Pelagic Bar & Dining, Canberra

Van Gogh Treacle

40ml Junipero gin

30ml LA FEE PARISENNE 75% abv

2 Dashes Peychaud’s

2 Barspoons demerara sugar syrup

15ml Cloudy apple juice

Stir over hand cracked ice. Garnish with an apple ear.

Reece Griffiths, Victoria Room, Sydney

Mouse Rinth

30ml Rittenhouse 100 proof straight rye whiskey

30ml LA FEE absinthe

3 Dashes Fee Brothers orange bitters

20ml passionfruit pulp

1 egg white

Shake two ways and strain into cocktail glass. Garnish with half a dried apricot soaked in house spiced rum. Smear around rim of cocktail glass and fold over rim as garnish.

Lee Potter Cavanagh, Victoria Room, Sydney


Liberty Lighthouse Group Second Decade!

A new Decade has brought a new starts for Liberty Lighthouse Group.

Most of you know me from the Liberty Lighthouse Group company. Liberty Lighthouse Group was established on March 17, 2000. As we enter our second decade of doing business we are not celebrating but preparing ourselves for what we believe will be a far better decade for the ASIA PACIFIC REGION and our Brand Companies. In preparing ourselves, I decided to take on a partner Noni MANGUBAT, revamp our web site and the re-introduction of Oceanus AP web site and business.

Noni Mangubat – Partner: we’ve worked together for 12 years in the Philippines with Premier Wines and Spirits Distribution Company. My trust in Noni came in the early days with his hard work ethic, friendly approach to doing business and his ease in making people understand and want to work with him. Noni managed his career on a successful path in his many roles; financial roles for companies, CPA, General Manager of Duty Free for Premier, while always setting specific objectives that were resulted oriented.  Now, we did not have a winning year every year, in the Philippines, but I noticed that even in hard times his colleagues and clients always turned to him for guidance. I credit Noni in guiding and setting up OCEANUS AP.  Noni’s role will develop over time to where you count on him as much as I do. Noni is keen to know each of you and will do so by offering immediate help on Issues, Conduct Trainings, and Market visits to offer his Support and Advice from our brand Companies to You.

Brand Company’s : We want to thank all the Brand Companies that started with us since 2000 and that are still with us today; THANK YOU!

10 Years Working Together

Compass Box Whisky; the finest range of Scotch whisky – bar none.  Yes, it happens to be my personal Scotch range of Malt and Blended Whiskies that Global Whisky Critics all APPLAUD!

Compass Box Whisky, is hand crafted that is guarded with care. Resulting in winning every major award available and noted as the WHISKY INNOVATOR OF THE YEAR for past several years by the WHISKY MAGAZINE.

Brokers Gin; the finest premium Gin in the category….ok, I might be a bit prejudice but I am backed up by ULTIMATE SPRITIS CHALLENGER, IWSC, Chicago Beverage Institute, GIN MASTERS, and the CHAIRMAN’S TROPHY this year….

McCormick’s Distillery; America’s oldest operating distillery since 1856. McCormick’s Distillery is known as America’s ”FRIENDLY PRICED SPIRITS”, where our Motto is Premium does not have to mean Expensive.

Thanks to La Fee for trusting us with their forbidden spirit over the past 3 years.

La Fee is not the easiest brand too to explain, in the beginning, but with its excellent reputation as being the best in the category. La Fee Absinthe is now the leading selling Absinthe in the Asia Pacific region! La Fee Absinthe is truly unique brand that will become big as markets relax their drinking laws for Absinthe. LA FEE was the first real Absinthe to launch in America in 2009 to thunderous support from the trade and eager consumers!

Janneau Armagnac; the highest rated, most awarded and largest selling Armagnac in the world. No more need to be said!

Our New Partners for 2010

Casa Noble 100% Blue Agave Tequila is always rated in the top 5 brands in each category for its taste, quality and overall the best example of a Premium quality TEQUILA. CASA NOBLE was voted the TEQUILA OF THE DECADE by the Master Blenders of Tequila. And recently was the drink of choices by President Obama and Pres. Calderon (Mexico) at the White House.

Van Gogh Vodka Is known as the very best Premium Flavored Vodka in the World.

As well as the Purest of Pure Vodka’s in the Category.

With the highest rated flavored vodka company bare NONE! Van Gogh Vodka’s infused flavored vodka’s are truly hand crafted in the Dutch Style of making the best of the best!

* For both companies it’s their first serious entrance into the Asia/Pacific region and already they are being embraced by you, distributors.

WEBSITE UPDATES; Liberty Lighthouse Group and Oceanus AP web site:

We have revamped your web sites with New Images, Stories, Newspaper Links, You Tube Video’s, additional Categories, added a Great Library for Distributors/Brand Companies under Links,  a Consultancy section and overall clean out the old for the new.

PLUS; added a NEW LANGUAGE BAR to the site; just click the Google Translator Bar and select your language of choice.


Chinese Mandarin

Chinese Cantonese








Middle East












Lastly; Thank you, to our distributors for your trust and business over the years.


Edward F. McDonnell Jr.

Liberty Lighthouse Group & Oceanus AP
3561 Paradise Drive, Tiburon, CA, 94920
Tel: +1-415-435-2056 Fax: +1-415-435-3028
Skype: ted.mcdonnell.1

LOS ANGELES CA, JUNE 9 – Casa Noble Tequila is set to expand into Asia/Pacific region with the appointment of Liberty Lighthouse Group as the exclusive broker for the territory. “Edward (Ted) McDonnell Jr. is known for his keen business experience and strong brand building skills; he and his organization are going to be strong partners as the brand rolls out in Asia,” said Jose Hermosillo, CEO and Founder, Casa Noble Tequila.

The Liberty Lighthouse Group will initially be introducing Casa Noble to China, Macau, Hong Kong, Taiwan, Singapore, S. Korea, Micronesia & Commonwealth Northern Mariana Nations, Australia and New Zealand. Following that the group will focus on Thailand, Philippines and India.

“These countries are important for the brand – in terms of volume and placement. This is a strategic step in growing the brand as the category continues to gain share in these markets, continued Hermosillo.

Casa Noble will now be warehoused in Singapore for regional distribution with the Oceanus AP company, under the guidance of Noni Mangubat and Edward (Ted) McDonnell Jr.

A renowned boutique distillery, Casa Noble represents the pride, passion, and quality commitment of more than 200 years and over 7 generations of tequila production. The Casa Noble family of triple-distilled Organic tequilas-Crystal, Reposado, and Añejo- has a rich history that has earned them a position as one of the finest ultra premium spirits portfolios in the world. Casa Noble’s handcrafted tequilas are exported to over 23 countries worldwide and currently available in premium retail outlets, exclusive restaurants, distinguished bars and lounges, and destination hotels across 41 states in the U.S.

The Liberty Lighthouse Group (LLG) is an alcoholic beverage sales and marketing Agency. LLG’s key objective is to support its Brand Companies to either establish new brands or to further support established brands throughout Asia/Pacific distribution channels.

LLG focuses 100% of its energy in developing spirit brands from the Americas and European Union, with the best Asia/Pacific distributors.

The Spirits brands that LLG represent will offer its regional distributors, retailers and consumers a new perspective (an edge) when selling, promoting, and most importantly drinking their new favorite alcoholic beverage.

In return, LLG fully expect its regional distributors to be brand builders, to be positive, to be constructive, when developing plans for promotions, addressing sales and resolving any issues in utter professionalism.

LLG focuses its Sales & Marketing efforts on a market by market basis. In other words: “the Right Brands with the Right Distributors in the Right Market.” EFM.

Cutting Edge Brands

  • Shake up the Category
  • Offer a unique drinking proposition to its consumers.
  • Offer unique and stylish packaging.
  • Premium quality, new variance, new style, new brands in the Spirits category.
  • Specifically targets ‘A-B’ segment of the Asia/Pacific Populations.
  • Once tasted always remembered.
  • Offers Asian consumers ‘Face‘ amongst their peers.

Face‘ : An Asian term: addressing a behavior, a form of respect towards others or identifies one’s style, fashion, knowledge, and what is outwardly projected or the products they associate or share.

Visit for more info

The twelve hottest products recognized as 2008 BIN Top Picks Golden Award winners are a spirited bunch, representing the best in ultra-premium quality, packaging and marketing.

In the past several months, we had a lot of compelling products to choose from when picking the best of the best.  Ultimately, however, we narrowed this impressive list down to the twelve spirits below—selected by BIN as well as key retailers, restaurant accounts, bartenders and beverage industry professionals.  These brands are recipients of this year’s BIN Top Picks Golden Award.

While the premium spirits market is admittedly crowded, and all the more so given the fact there were so many launches in 2007, it is also fascinating when you consider all the thought that has gone into every aspect of the products, from the spirit itself to marketing materials to on- and off-premise promotions.  Even with so many interesting products for discerning consumers to choose from, however, there were a dozen products we at BIN felt had the strongest potential for both growth and staying power.  While trends can launch a product, only the right mix of quality, value, packaging and marketing will enable it to outlast its initial of-the-moment appeal.

Image360 VODKA
McCormick Distilling Co. and Premier Beverage Co. created a splash
in 2007 when they launched 360 Vodka, the world’s first environmentally friendly vodka.  Developed and distilled out of a philosophy for producing products that protect Earth’s resources, 360 Vodka applies advanced eco-friendly production and packing processes currently unprecedented in the spirits industry. Although not organic, 360 Vodka uses traditionally harvested local grain due to its vast potential for long-term environmental sustainability. The vodka in every bottle is distilled four times and filtered five times through a highly energy-efficient process. 360 Vodka is also supporting “green” groups dedicated to bettering the environment with its “360 Close the Loop” campaign where the company will donate $1.00 to selected eco-friendly groups and organizations for every closure returned to the distillery.  For more information, contact Young’s Market Company.

ImageABSOLUT 100

The brand name Absolut itself is not just culturally iconic, but also quite bold in its descriptiveness. As it shapes up, Absolut 100 is a bold, mixable, and noticeably smooth 100-proof vodka that stands out and stands up in a cocktail. To elevate this ultra premium variation of Absolut to its 100% full potential, the production processes have been adjusted to develop a smoother high-proof vodka. The taste is distinct, yet smooth and mellow, with a grainy character and notes of dried fruit. The masculine qualities of Absolut 100 are emphasized in the bottle’s sporty design concept, using a bold minimalist color palette of opaque black, chrome silver and muted gray.  They also offer the freedom of choice, as Absolut 100 is available in 200 ml, 375 ml, 750 ml and 1 liter bottles. Available From Southern Wine & Spirits.

Café Boheme, certainly impressed our BIN panel with its unique flavor and smooth finish. Imported from France, Café  Boheme is a blend of gourmet coffee, premium French vodka with créme, and a hint of vanilla. Café  Boheme is a luxury entry to the creme category that currently doesn’t exist, delivering a unique sought-after taste profile. Served on the rocks, in a luxury cocktail or as an alternative to desert, Café  Boheme blends gourmet coffee from an impressive array of the world’s premiere coffee venues, fresh créme from Holland, and premium French Vodka distilled 5 times for maximum smoothness and purity with a hint of vanilla. A timeless Paris “circa 1920” café street scene adorns the luxuriously painted bottle with a delicate, embossed closure adding a reminder of the rich elegance of Paris in the 1920’s. For more information, contact Young’s Market Company.

Manufactured in Italy by Toschi, Fragoli ($34.99 for a 750 ml bottle) is a 24% alcohol strawberry liqueur (made with real wild strawberries) with a smart new bottle design that plays upon the fresh flavor of the berries harvested for the creation of the spirit that is both excellent for sweet cocktails and cooking in desserts and savory recipes.  Toschi, known throughout Europe for its 60 years of innovation and experience with fruit products, puts 150 grams of whole, hand-picked strawberries into every bottle of Fragoli, rendering it a versatile spirit tailor made for cocktails. For more information, contact Sara Escobar at 516/869-9170.




FEB_BIN.qxpGran Patrón Burdeos

While all the Patrón Spirits fall solidly into the premium spirits category, Gran Patrón Burdeos launched last spring, upping the ante of what it means to be at the top of the ultra-premium tequila range.  Gran Burdeos is first painstakingly distilled to 55 percent alcohol volume, matured in a blend of American and French oak barrels and aged for a minimum of twelve months.  What really sets it apart, however, is that it is distilled again before it is racked in hand-selected vintage Bordeaux barrels to impart flavors of vanilla, raisins and dried fruit found in the best Bordeaux wine. Simply the best! For more information, contact Southern Wine & Spirits.

FEB_BIN.qxpKAI Lychee Flavored Vodka
Handcrafted in Vietnam, KAI Lychee Flavored Vodka gets its refined taste from the distillation of rare Yellow-Blossom Rice grown in small villages near the Cam Giang district, along North Vietnam’s Red River Delta. Because of the rice’s delicate nature, it is handcrafted in small batches using techniques that have been handed down for more than six centuries. Kai Lychee Flavored Vodka is also distinguished by the fact that it is the only Lychee vodka on the market, with a specific  aroma, accompanied by notes of sweet spice, rose, and honey.  Lychee, native to Vietnam, highlights KAI Vodka’s character with sweet, rich, natural lychee flavor and hints of rose and orange blossom.  For more information, contact Marcus Bender at 808/593-7731 or Southern Wine & Spirits.

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