Vietnam and Chivas Regal: A Salesman’s Story

A Journey to Open a New Market in 1994 (A True Story) Ted McDonnell was a top-notch salesperson in the Asia-Pacific/Global Duty-Free division of Seagram Spirits and Wine Group. (SSWG or ‘swig’ as it was referred to.) Ted had spent his career living in Australia, Hong Kong, and Guam as a regional director fixing problems…