360 Vodka is reviewed today. Frankly, I am long overdue in providing this review of a most vibrant brands on the marketplace. I guess you can kind of gauge how this review will turn out, but read on anyway. 360 Vodka is manufactured in tiny Weston, Missouri. This town of less than 2,000 now boasts a vodka brand that has ridden the vodka popularity ride and has done a great job in the making. As you can see from the map below, the city is near Kansas City, and Levenworth, Kansas, with its prisons and military installations. The region near Weston is generally void of the hills of Missouri, the town itself is actually quite picturesque as it borders the Platte river, and the hills that the river basin has formed over the years. This vodka is made from grain, and distilled, and filtered 5 times overall resulting in a taste that is clean and crisp, smooth, yet not too much so to leave itself in the pack as a a vodka imposter. Lets face it, some of the allure of the taste of vodka that differentiates itself from other alcohol is its unique bite.
This 80 proof product (that’s 40% alcohol, and standard for most hard liquors) begins with a fairly instant and strong rush of that vodka push which I often refer to the chemical taste (that which a lot of drinkers cannot stand about vodka). The tastes rushes in with a blast, then slowly fades into a smoothness that leaves you actually appreciating it’s grain origins and multiple filtering process. While I cannot quite taste the difference this makes, the last filtering is through coconut shells….do not ask me how or the advantage. But the result is a very satisfying vodka that I prefer to drink over ice straight. For those of you who shy away from the strong rush of vodka but enjoy the overall taste, you should mix with a dash of water or pour over ice and let the ice melt a bit……of course, remember, all of my vodka drinks are served straight from the freezer, and great 360 should be no different.
Clean, Crisp 360 Vodka
Another interesting point of this vodka is the branding. First of all the pricing. This is considered a ‘premium’ vodka by the marketplace. It is priced lower than most of the premiums and those that have been reviewed in this site. It ranges from $35-40 generally all over for a 1.75 liter bottle (we only price 1.75 liters here, I mean, what the use of the smaller bottles anyway?). There are also deals out there to be had since this brand is less known to the masses. But they are working hard on the branding from another approach. They present a very friendly image. Along those lines, they have positioned themselves as a ‘green’ vodka. What this means is: Although they do not advertise using organic grain, they do emphasize recycling by donating $1 for every bottle cap contraption sent in. They donate it to a green cause, and their website Vodka360 (click here for website) boasts that they have donated over $50,000 for this cause for caplet contraptions sent in. They even pay postage. Couple that with a very cool, clean, no nonsense packaging, leads to a brand approach that can work for you hippies of the world.