A Journey to Open a New Market in 1994 (A True Story)

Ted McDonnell was a top-notch salesperson in the Asia-Pacific/Global Duty-Free division of Seagram Spirits and Wine Group. (SSWG or ‘swig’ as it was referred to.) Ted had spent his career living in Australia, Hong Kong, and Guam as a regional director fixing problems and building brands all over Asia-Pacific.

Then one day an outstanding opportunity came his way in the form of a job with Chivas Brothers. He no sooner got settled in London when he was told that among his first assignments was to go to Vietnam to do sales training on behalf of the brand. President Clinton opened the market to trade and management was anxious to expand opportunities in the emerging market.

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His excitement was palpable and, as he waited for his visa, he gathered point of sale and training materials. As he scurried about making preparations—including attending a companywide meeting—he was not able to get his ticket and visa until the last minute.  He ended up collecting five boxes of gifts and items that the sales and marketing people could use. You can imagine the effort he put in to get the right stuff and when the week’s wait was over, he ran to his office and collected the visa and plane tickets.

While hoping to stay awake on the flight to see the approach to the country, he instead fell asleep and awoke as the plane landed in a dark and ominous looking airport surrounded by what appeared to be machine gun towers. As he disembarked he felt a bit of relief, when a Vietnamese man tapped him on the shoulder and asked, “Are you an American?”

He quickly said, “Oh no I’m British, I’m here with Chivas Regal Whisky.” The man smiled and said, “Would you please tell your American friends we wish they would come back, we’ve missed them.”

With this surprising start to his journey, he collected the five boxes, breezed through customs, and left the terminal to find his colleagues who were to meet him.

Hello Vietnam

Two problems got his immediate attention. Here he is at the airport of Ho Chi Minh City (formerly Saigon) and it’s basically an open-air cement building—hardly what he expected from the biggest city in the country. Second, there were well over 200 people waiting to greet deplaning passengers but no one was there for him. He waited and worried.

“You need taxi? My name is Tran,” said the young man who approached him. “No, I’m waiting for my friends to pick me up,” was Ted’s reply.

A few hours passed while he stopped people to ask if they knew where the Seagram office was in the city. After a while, Ted noticed Tran hanging around the terminal again. He decided to approach him.

“Tran, bring your car, I think we will go to the city. My friends forgot about me.” So, Tran is very happy, and goes to get his car. As Ted describes it, “The car is a little more than a shoe box and I had a hard time squeezing in with the five boxes, my computer bag and the one piece of luggage I had with me.” But off they went.

Tran is very quiet as they drive along a very dark road without much lights. As they are crossing a bridge, Tran stops the car and says, “I go back and get my friend. I go back and get my friend.” Ted nervously replies, “no, no, no… I’m paying you to take me to the city.” To which Tran says, “Yeah, I know I take you to the city… but first I go back and get my friend.”

The next thing Ted knows, Tran turns the car around and heads back to the airport. Only this time the road is deserted and no cars are on the highway.

Ted starts to get very nervous

“How come there are no other cars… how come I’m the only one on the highway and there is the airport… it’s getting dark…only the lights are on out front of the airport with three men standing there and I’m thinking this is it for me. I’m getting kidnapped, you’re never going to see me again and there’s going to be a letter to my family of some sort… I’m thinking I’ve got to get out of the taxi when we reach the airport. But before I can get my hand on the door this guy jumps in the front seat and smiles and says, ‘Hello Joe. How are you Joe?’ I said, ‘Uh, uh, good’ and we’re driving back toward the bridge.”

Picture this—Ted is stuck in the back street, wedged in among the 5 boxes, computer bag and luggage while Tran and his friend are getting angry and arguing with each other. The friend suddenly reaches into the glove box, turns around and points two things at Ted, one in each hand. He can barely see what it is but is sure it looks like a gun. Ted thinks, “Why the hell did I put myself in this fix?”

After a second or two, Tran’s friend says, “Richard Marx or Air Supply cassette player?” Ted starts laughing and so does Tran and his friend. He puts on Richard Marx and he says, “You sing, you sing for us.” Ted’s thinking, “I don’t sing, but if I don’t I may end up in a ditch so sing your friggin’ heart out.”

Now they’re tooling down the muddy roads and all singing Richard Marx and Air Supply in a bizarre (yet frightening for Ted) karaoke event. After a while, they slow down next to a house, the friend gets out and tells Ted to do the same. Ted protests; Tran’s friend is most insistent and mutters something about needing gas to get to the city.

Ted reluctantly leaves the car and is standing on the side of a dark road with all his gear, dressed in a blazer, gray slacks and white shirt. His fear has just gone up a notch or two.

Ted recollects: “But there, next to the little house were three little kids and an old lady that comes out the front door. She takes my hand and leads me inside, sits me down on a small stool. Now that could only be a small stool because if I stood up I think my head would have gone through the roof.” It turns out to be Tran’s family.

What follows is Vietnamese hospitality as Ted is served tea and some food as he begins to relax a bit. He even starts playing with the children and making duck and animal sounds while he waits for Tran to return. All the while he’s thinking that this is the craziest kidnapping ever.

At long last Tran appears and announces, “Okay we go now.” Ted is relieved and delighted and can’t wait to get to Ho Chi Minh City, a shower, and a comfortable Marriott bed. Goodbyes, smiles and happiness is shared all around. In fact, Ted is so happy, he lightens his load by opening one of the boxes and handing out Chivas Regal shirts.

Welcome to the city

“It’s the city, we’re coming to the city,” Tran joyfully announces.

So again, Ted is getting a little nervous being an American in Vietnam in Ho Chi Minh City. He says, “Tran, ahh what street are we going to?” Tran answers, “I don’t know. I ask the policeman.” Before Ted can object, Tran is out of the car with my paper written in English. The officer looks at Ted and asks, “You Yankee?” he says.

Ted decides that it might be best to claim he’s British and puts on his bad English accent. To which the officer replies, “Ahh too bad … I love baseball, I love the Yankees.” He goes on to inform Ted and Tran that the street they need is too small for the car and they need to take two nearby tricycles. The officer offers to watch the taxi while they head off.

So, they get into the tricycles, with the boxes and other gear, ride down narrow roads, just barely missing other bikes and Ted is thinking what the hell is going on. There are bright neon signs but all are in Vietnamese. Finally, they pull over to a really dark and dingy building and over the doorway it says Marriott Hotel.

Ted is elated but still a bit worried. He goes inside, finds the desk clerk, who fortunately speaks English and asks about Seagram, the colleagues he’s supposed to meet, and Chivas Regal. The man replies no—he has no idea who these people or companies are. Ted says, “I’m looking for the Marriott, maybe it’s a little bigger than this.” To which the desk clerk replies, “Ooh you want the other Marriott.” He writes down the address for Tran in Vietnamese. They collect his stuff and put it in the tricycles, go back through the streets of Ho Chi Minh City and find their taxi and the policeman. Once again Ted opens a box and hands out more t-shirts to the smiling policeman.

Off they go to the address and twenty minutes later they arrive at a decent looking hotel but certainly not a Marriott. It doesn’t take long for him to learn that it’s the wrong place and they need the Marriott by the water. He is assured that it’s close by. Off they go.

As Ted describes it:

“I was happy when he said, ‘Not far from here.’ Okay. We’re so close I can almost taste the Marriott air. It was hot, it was steaming. I was so tired, it was like 24 hours since I last slept. It had to be about 11 o’clock by then. So here I am, we’re back in the car we’re driving to the next place. Nearly half an hour passes—not five minutes—and we finally pull up to another hotel but something didn’t feel right.”

Ted goes in and asks about Seagram, his colleagues, and Chivas and receives no, no, and no in reply. By now he’s questioning his sanity, his belief in God, and thinks that he’s still sleeping on the plane and this is a dream, or worse, a nightmare. And, things get interesting.

He asks the clerk for a phone so he can call one of his colleagues. He gives the man and Tran the number and they look at each other quizzically. They speak animatedly in Vietnamese. Finally, Tran turns to Ted and says, “Your friend is not here.” To which Ted replies, “I know you already told me he’s not here.”

Tran explains further, “No, your friend is in Ho Chi Minh City… in the south.” “Well where am I”, asks Ted.

“You’re in the North, you’re in Hanoi,” he learns from Tran.

Ted, takes out his plane ticket and looks at it. Sure enough, the ticket and documents he grabbed at the last minute say Hanoi, but the phone number is for Ho Chi Minh City, 700 miles away.

Ted asks, “Tran why didn’t you tell me that when you had the paper?”

Tran replies, “I don’t read English.”

“So why did you have the paper, Tran?”

“Because you gave it to me.”

Ted sits down in the lobby, is about to cry but decides he might just as well laugh. Then realizes what he has to do next.

~~~~~~~~~~~~~~~~~~

Join us next time for the continuing saga of Ted McDonnell, Chivas Regal and the trip south to Ho Chi Minh City, aka, Saigon.

By the way, Ted is the CEO of Liberty Lighthouse Group an international alcohol sales and marketing agency. Their mission is to help develop new brands or to further support established brands throughout Asia/Pacific and other Global markets.

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Ted McDonnell in full Chivas Regal attireSource: http://www.boozebusiness.com/vietnam-and-chivas-regal-a-salesmans-story

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World’s Best Tequila 2017

Dear McCormick Friends, (Please read below)

Good news:  Broker Premium Gin announced, today, it will now become part of the McCormick’s Distillery portfolio.

Martin and Andy Dawson will stay on for a couple years in the role as Brand Ambassadors for McCormick’s ownership of Brokers Gin.

I had the fortune to have worked with Brokers Gin for a number of years with Andy and Martin Dawson.
The Brokers Gin Brand and a good number of its current Asia Pacific distributors will bring us back full circle; I feel very lucky to be back with Brokers Gin and what I’ve call the “Best Crafted Gin” internationally.  To be far, I have not considered another Gin since leaving Brokers Gin as it was a standard that was near if not impossible to match.

In the near future, I will be in touch with each of you in the coming weeks regarding; its price list, the marketing support and where you can source Brokers Gin from either USA or Europe.

More details to follow…

Cheers,
Ted McDonnell

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The SIP – Spirits International Prestige Awards are now announced for 2013.
We at Lighthouse Group and Tequila Total are proud to represent premium Spirit Brands that have won a number of major awards this year. Best in Class-Platinum: Congratulations to KAH tequila’s for winning across the range as Best in Show.
Distinguished Platinum winner: McCormick Distillery new brands North American Whiskey –Triple Crown, Hooks Spiced Black and Gold all won in their first debut onto the USA market this summer.
SIP Awards’ panel members have no affiliation with marketers, wholesalers or spirit label distributors. Each spirit is presented undiluted and chilled, and scored based on aroma, taste, and finish in a blind tasting. Award levels include Bronze, Silver, Gold and Platinum.
Among the spirits competing for titles were gins, liqueurs, rums, tequilas, vodkas and whiskeys, each divided into multiple sub-categories. The top-tier 2013 winners are crowned as follows:
Platinum– “Best of Class”
Hooks Black Rum@ McCormick Distillery
KAH Tequila Series @ World Wide Beverages
 
Distinguished Platinum Winners360 Double Chocolate @ McCormick Distillery
360 Georgia Peach@ McCormick Distillery

Triple Crown North American Whiskey @ McCormick DistilleryHooks Spiced Rum @ McCormick DistilleryTequila Rose @ McCormick Distillery
The Prestige
The SIP Awards have become an increasingly popular and important international spirits competition. In addition to boosting brand recognition, winners enjoy the power of consumer choice credibility. “Consumers are the ultimate decision makers, and their honest opinions are something you just can’t buy,” says SIP Awards executive producer Paul Hashemi. “When you enter this competition, your spirit will be judged by a panel of consumers, not by industry insiders.”
Although hundreds of brands enter the competition, only brands with the highest scores receive honors. Rising above several hundred entrants, the winners in each category have proven themselves superior to the competition, worthy of high honors from an honest and impartial consumer base.
Vodka Facts, Vodka Reviews and everything Vodka

360 Vodka is reviewed today. Frankly, I am long overdue in providing this review of a most vibrant brands on the marketplace. I guess you can kind of gauge how this review will turn out, but read on anyway. 360 Vodka is manufactured in tiny Weston, Missouri. This town of less than 2,000 now boasts a vodka brand that has ridden the vodka popularity ride and has done a great job in the making. As you can see from the map below, the city is near Kansas City, and Levenworth, Kansas, with its prisons and military installations. The region near Weston is generally void of the hills of Missouri, the town itself is actually quite picturesque as it borders the Platte river, and the hills that the river basin has formed over the years. This vodka is made from grain, and distilled, and filtered 5 times overall resulting in a taste that is clean and crisp, smooth, yet not too much so to leave itself in the pack as a a vodka imposter. Lets face it, some of the allure of the taste of vodka that differentiates itself from other alcohol is its unique bite.

This 80 proof product (that’s 40% alcohol, and standard for most hard liquors) begins with a fairly instant and strong rush of that vodka push which I often refer to the chemical taste (that which a lot of drinkers cannot stand about vodka). The tastes rushes in with a blast, then slowly fades into a smoothness that leaves you actually appreciating it’s grain origins and multiple filtering process. While I cannot quite taste the difference this makes, the last filtering is through coconut shells….do not ask me how or the advantage. But the result is a very satisfying vodka that I prefer to drink over ice straight. For those of you who shy away from the strong rush of vodka but enjoy the overall taste, you should mix with a dash of water or pour over ice and let the ice melt a bit……of course, remember, all of my vodka drinks are served straight from the freezer, and great 360 should be no different.

Clean, Crisp 360 Vodka

Another interesting point of this vodka is the branding. First of all the pricing. This is considered a ‘premium’ vodka by the marketplace. It is priced lower than most of the premiums and those that have been reviewed in this site. It ranges from $35-40 generally all over for a 1.75 liter bottle (we only price 1.75 liters here, I mean, what the use of the smaller bottles anyway?). There are also deals out there to be had since this brand is less known to the masses. But they are working hard on the branding from another approach. They present a very friendly image. Along those lines, they have positioned themselves as a ‘green’ vodka. What this means is: Although they do not advertise using organic grain, they do emphasize recycling by donating $1 for every bottle cap contraption sent in. They donate it to a green cause, and their website Vodka360 (click here for website) boasts that they have donated over $50,000 for this cause for caplet contraptions sent in. They even pay postage. Couple that with a very cool, clean, no nonsense packaging, leads to a brand approach that can work for you hippies of the world.

Tequila — good tequila — is made entirely from the fruit of the blue agave, a succulent plant. But tequila is no longer the only agave spirit that’s widely available. In the last decade, the spread of excellent mezcals has offered a fresh perspective on the joys and complexities of agave spirits. In the process, these mezcals have raised questions, at least for me, about what exactly you are getting in a bottle of tequila.

A recent tasting of 20 blanco tequilas did little to settle those questions. In fact, you could say the results were somewhat disquieting for the spirits panel, which included Florence Fabricant and me, along with two guests: Robert Simonson, who writes frequently on drinks for the Dining section, and Jim Meehan, bartender extraordinaire and managing partner of Please Don’t Tell, a cocktail bar in the East Village.

Many people reflexively associate tequila with Mexican restaurants. I could make a case that this association has held back the growth and appreciation of Mexican cuisine in this country because the restaurants are so often seen primarily as vehicles for supplying frozen margaritas.

That perception has evolved, though, in recent years. The cocktail revival has brought a renewed appreciation of pure tequilas, distilled 100 percent from the sap of the blue agave, as opposed to mixto tequilas, the fuel of many raucous frat parties and margarita machines, which need only be 51 percent blue agave.

Demand for 100 percent blue agave tequilas has risen significantly. In 2012, more than 12 million cases of all types of tequila were shipped to the United States, about 54 percent more than a decade ago, according to the Distilled Spirits Council of the United States, a trade group. Although super-premium tequilas, the highest-end blue agave spirits, accounted for just about 15 percent of all tequilas shipped to the United States in 2012, they were by far the fastest-growing segment, practically quadrupling to almost 1.9 million cases in 2012 from about 500,000 in 2003.

The nagging question is whether something has been lost in that rapid growth. While the panel’s favorites were complex, elemental and intriguing, we were troubled by a lack of intensity in many of the bottles as well as by a sense of artificiality in some. As Florence put it, we found a great divide between those tequilas we liked and those we didn’t like, without much in the middle.

I couldn’t help contrasting some of these tequilas to mezcals, with their direct, unmediated expressions of agave in all its nuanced complexity. Now, tequila by its nature will generally be smoother and gentler, but still the flavors should have depth.

In the past, I’ve suggested that good tequila tastes like a good margarita, with all the saline, citrus and vegetal elements of the cocktail built right into the spirit. Yet, compared with the roughness and vigor of the mezcals, many of the tequilas seemed wan, as if all their inherent rusticity had been rasped away in an effort to make them presentable in polite company.

Jim noted that such a comparison was not entirely fair. Mezcals are often essentially handmade small-production spirits, while tequila is generally made in industrial quantities. That’s true, and tequila, of course, ought not to resemble mezcal too closely. The spirits are made in different ways, from different types of agave. Yet clearly, something is being lost when many tequilas seem to be faded chalk outlines of what they could be.

Partly, that reflects a corporate approach to selling tequila. Indeed, most of these tequilas are exported, and, as Robert and Jim pointed out, the corporate tequila producers have rushed to appeal to the sizable audience for America’s No. 1 selling spirit. “Tequila producers seem to have taken their cues from the vodka category,” Jim said. “They’re trying to make neutral tequilas to appeal to the vodka market.”

By their nature, blanco tequilas, also called silver or plata, ought to offer the purest, most forceful expressions. These are clear, essentially unaged tequilas, unlike reposados, which spend 2 to 12 months in oak barrels, and añejos, which are generally aged 1 to 4 years in oak.

Perhaps we showed our mezcal bias in our rankings of the blancos. Our favorite, the Casa Noble Crystal, was explosive, with rough, rustic flavors that, in their intensity, certainly reminded me of mezcal. At $34, it was also our best value.

Our other top picks were the Select Barrel Reserve from Milagro, a similarly direct and complex tequila, which got about a month of barrel aging, and the powerful, elemental Astral. A new and unusual brand, Astral was introduced by the sommelier Richard Betts, who also imports Sombra mezcal. It is an effort, he says, to make tequila using artisanal methods, as before it became an industrialized product. This was my first taste of Astral, and I was impressed by its craggy, raw flavors.

July, 2 We are wrapping up The Noble Bloggers Round #1 with a special message from Jose “Pepe” Hermosillo, Founder and CEO of Casa Noble. Are you ready for Round #2? Because we are bringing them from all over the world
this time: some are old friends, but others will be total surprise. Click here to find out more, please: http://bit.ly/OY8unp.

July, 3 Did you hear the news? Casa Noble Tequila just launched The Noble Places, Check it out! http://bit.ly/TheNobles

July, 3 Few moments are as meaningful to tequila as this image: the planting of the “hijuelos” or baby agave plants. Casa Noble uses compost made 100% from our tequila production residues, that provides nutrients, helps the soil retain moisture, and many other benefits. Our Organic certification is a valuable tool that helps our handcrafted, luxury tequilas start in the best way possible: blue agave plants that are nourished, cared and grown in a natural, sustainable
way. This is passion for perfection.

July, 5 Casa Noble Tequila & Carlos Santana Educational Video The Secret of Casa Noble’s tequila aging, finally REVEALED!. Watch Carlos Santana as he discovers why Casa Noble has such outstanding Reposados &
Añejos: The only tequila in the world to do this! http://www.youtube.com/watch?v=6uYbT-Bo0TM

Welcome Casa Noble Singapore!
https://www.facebook.com/CasaNobleSingapore

Cocktail Fridays will never be the same for Casa Noble. Because now you can choose from over 150 special, delicious cocktails made with Casa Noble such as this one. Yummy? Click here! http://bit.ly/TheNobles

July, 8 The Noble Blogger Round#2 is just around the corner. And we have a super-special guest to kick off our second season! And thats is not all: a new and improved format, more variety and more continents. Do not miss the new
season premiere, tomorrow, right here!.

July, 9 Casa Noble Tequila is happy to be with Carlos Santana tonight, at Ravinia, in Highland Park, Illinois.

The Tequila Whisperer is on The Noble Bloggers! Yes, our second season kicks off with a loud BANG! and features none other than Lippy, your “Tequila Revealer”, as our featured blogger this week. Enjoy! Share! http://bit.ly/Nkl8dZ

July, 10 Baby agaves, called “hijuelos” (ee-huu-elos) grow from the mother agave plant’s root (also called rhizomes). This is how they start their life: attached to their mothers, to be detached later and re-planted so they can continue to grow on their own. At Casa Noble we take extremely good care of our babies, planted in organically enriched soil. Nature and our jimadores will take care of the rest. This is Passion for Perfection.

July, 11 Casa Noble, present at the 2012 X Games Los Angeles closing party. We had the honor of sharing some fun moments with stars like Skate winner Simon Lambey, Legendary Pro Skater and medalist Kareem Cambell,
Blindside’s Actor Quinton Aaron, and Smithsonian Photographer Kyleen Mir. Photos by Neftalie.com

July, 12 Casa Noble & Taransaud Tonnellerie, a match made in Tequila heaven. We are proud to be the first distillery to use this masterpieces to age our luxury handcrafted tequilas. To learn more, please click here: http://santanatequila.com/?p=3335

Did you miss Sunday’s Noble Bloggers post? Its none other that The Tequila Whisperer! Watch this incredibly funny, warm and revealing video here!: http://bit.ly/Nkl8dZ

An aged tequila masterpiece. The Casa Noble way: this is passion for perfection. Salud! Share if you like it!

July, 13 Casa Noble Cocktail Fridays: looking for a special cocktail made with Casa Noble? Go to http://www.casanoble.com/ and enter The Noble Places to find out!

Every drop inside this Riedel glass comes from a unique barrel of tequila, aged for over 5 years. The Casa Noble Single-Barrel program yields a small number of barrels every year, that only a few lucky ones will get to possess.
This, is passion for perfection.

July, 16 How much do you know about Tequila in Denmark? The Noble Bloggers Season 2, Round 2 is here, and we bring you a world premiere: Carl Wrangel & The Barking Dog, you are going to love it! Go to the full article here: http://bit.ly/McvJZ0

Commemorating 1 year of the start of a joint adventure, sharing our passion for perfection. Casa Noble & Carlos Santana: Celebrating Life Together in our 1st Anniversary.

July, 17 Casa Noble Tequila & Carlos Santana Educational Video

This video launched the news about the start of a joint adventure, sharing our passion for perfection. Casa Noble & Carlos Santana: Celebrating Life Together in our 1st Anniversary. http://youtu.be/eSrX3FFdS4c

Our first Santana concert event together, an unforgettable experience in Colorado, an impressive natural venue surrounded by Red Rocks…Casa Noble & Carlos Santana: Celebrating Life Together in our 1st Anniversary

July, 19 Another delicious batch of perfectly cooked agave coming out of our artisanal, stone ovens. In about 7 more days, this will be transformed into Casa Noble Crystal: the purest tasting tequila in the world.

Do you want to learn how we make this amazing tequila? Come back here in a few minutes and we’ll have a superb video for you!

Casa Noble Tequila & Carlos Santana Educational Video
http://www.youtube.com/watch?v=1EJ0owKQGIA&feature=youtu.be
Carlos Santana & Casa Noble’s founder and CEO Jose “Pepe” Hermosillo take us on a private tour of our tequila distillery, an amazing educational video!.CasaNoble & Carlos Santana Celebrating Life Together in our 1st Anniversary.

For this Cocktail Friday, join us in our celebration of Carlos Santana’s birthday with your favorite Margarita made with Casa Noble. Salud, and Happy Birthday!

July, 21 Congratulations to our friends at Komali in Dallas TX, their fabulous Tamarind Margarita made with Casa Noble Tequila won Best Margarita in Dallas.Again!
http://www.dmagazine.com/Home/D_Magazine/2012/August/Best_of_Big_D_F
ood_and_Drink_2012.aspx

July, 22 Casa Noble Tasting in Tokyo at Japan Tequila Association http://ameblo.jp/tequila-metoki/entry-11306891896.html

July 23 Do you think Tequila has magic powers? The Noble Bloggers this week feature a story that will make your heart feel warm and happy, a story about a fight for survival, and tequila friendships. Do NOT miss “Tracie & the Magic
Bottle”! Click here: http://santanatequila.com/?p=3621

Come to Sierra Golds @ North Buffalo Drive, in Las Vegas, to see new Casa Noble & Santana Locker, and sip on the Casa Noble SierraRita! Grand opening

July 23 Lucky Winners of Santana Concert tickets @ Little Havana, congratulations!

July, 24 Casa Noble is proud of being part of Seize Sur Vingt’s 14th Anniversary Celebration. Find out more about this event here: http://bit.ly/QhbNbd

D-Magazine

“You’re pretty much required to give the best margarita in Dallas a whirl (or two,if you’re feeling adventurous). It’s still Komali’s tamarind version, made with Casa Noble Resposado, Cointreau, tamarind purée, and fresh lime served with
a spiced rim.”

http://frontburner.dmagazine.com/2012/07/24/things-to-do-in-dallastonight-july-24/

This National Tequila day, we’d like to celebrate in a slightly different way: by honoring the heritage, tradition, beauty, grace, elegance and dignity of TEQUILA, with our deepest respect and love. Celebrating life & tequila together,
with you, our friends.

This is our tribute to the Angels that come and share their magic inside our barrels, and leave us with a glorious example of what it means to share. We raise our glass to you. This is Passion for Perfection. Salud amigos!

July, 25 Some nice memories from the East Coast Tour 2012 stop at Ravinia Festival, near Chicago. We had a chance to share amazing moments with Carlos Santana and Casa Noble friends before the concert. Join us for more reports from other tour stops!

July, 27 Casa Noble brings you a HUGE selection of specialty cocktails made with our fantastic family of handcrafted, luxury tequilas, such as the “Spirit of Agave”. Look for them right here! http://bit.ly/TheNobles

Casa Noble wishes to congratulate House of Blues for dominating the 2012 Billboard Magazine list for “The 25 Hottest Clubs in North America”. Don’t forget to order your Supernatural Margarita made with Casa Noble Tequila!

Thank you Leung Yick Distribution Company of HONG KONG for placing Casa Noble on the back of your Delivery Trucks.
* Does your company have a similar display’s? Please take a photo and send it into me.
* Does your distribution company need art work to place Casa Noble on your trucks or other? Please contact us and I will make it HAPPEN!
 

Santana’s Casa Noble Tequila is now in the Philippines

Iconic American rock guitarist Carlos Santana is Casa Noble’s CEO and part-owner. Photo source: http://www.casanoble.com.

With the traceable influence of Mexico in the country’s cultural fiber (think of the Manila-Acapulco trade during the Spanish colonial era), it’s small wonder that Filipinos celebrate Cinco de Mayo—or at least use the date as a warrant to munch nachos and tacos, or drown in Mexico’s inebriating gift to the world: tequila.

According to model Borgy Manotoc, despite the notoriety of tequila among younger drinkers, it still boasts itself as one of the world’s best alcoholic beverages.

“Tequila’s got a very bad rep sometimes because everyone sees it as just a shot of alcohol and some young people have a bad experience because they say it’s a little bit difficult [to drink],” he said.

“But I think when they understand the product and they understand the flavor of the tequila, they will start to really appreciate the taste, and not just the fact na medyo matapang siya,” Manotoc added. He also said that tequila has a “flowery” taste that people will only appreciate once they start to get acquainted with the said drink.

Tequila is an alcoholic drink produced from blue agave plants growing at the culturally-rich state of Jalisco in Mexico. Aside from drinking it straight or served on a shot glass rimmed with salt with a slice of lime, it is also mixed with orange liqueur, lemon and lime juice to make famous margarita.

So how is tequila made?

These blue agave plants take more than a decade to fully mature and when they do, they are taken out of the grown and their leaves removed until the core or piña is left. Next, they are taken to the distillery and cut before they are loaded into special furnaces to roast the piñas. After cooking them for about thirty-six hours, the cooked cores are shredded and the juice is extracted, which will be fermented for five days.

After fermentation, the tequila is distilled twice, or thrice in other distillers, to produce the nice aroma of the blue agave plant and at the same time, for the tequila acquire its pure taste. While most of tequilas are ready after distillation, some of them are aged for two months to obtain the golden color. However, distillers such as Casa Noble age some their tequilas for one year, while others last up until five years, which makes it the oldest tequila in the market.

Casa Noble’s variations include Cyrstal, Reposado, and Anejo. Photo source: casanoble.blogspot.com.

At a recent product launch of Casa Noble held at the Opus Lounge in Resorts World, Manila, tequila aficionados gathered together to enjoy shots of the premium drink. Borgy, who was one of the event’s guests, says, “Casa Noble is all about the product. There are no shortcuts in the production. Everything is done to the highest quality. This is the same family that’s making tequila and growing agave plants from the same place for 300 years, so they have really perfected their craft in a way that nobody else has done.”

Interestingly, Carlos Santana, a Mexican, multiple Grammy Award-winner, and iconic Rock and Roll Hall of Fame member, has joined the Board of Casa Noble and is now one of the owners of the brand.

“It is the only tequila in the world that is [certified] USDA organic. It means that on the entire property that produces the product, there are no chemicals used, no pesticide, and even vehicles that come in should have their tires sprayed so they don’t pollute the property,” he furthered. Manotoc also serves as the brand’s ambassador to the Philippines.

Casa Noble is brought to the Philippines by Calvo Imports, Inc., owned by the same people that brought Pacific Xtreme Combat (PXC). Watch PXC at AKTV, TV5′s sports and lifestyle channel.

Casa Noble as seen on the bar of Opus Lounge in Resortsworld, Manila. Photo by Dino Mari L. Testa, InterAksyon.com.

Santana’s Casa Noble Tequila is now in the Philippines

Source: InterAksyon.com – Lifestyle

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